DMA & Momentum Team Up for the 2018 Marketing Analytics Conference

NEW YORK, NY, December 15, 2017 – The Data & Marketing Association (DMA) is pleased to announce that it has partnered up again with Momentum as its programming and event partner for the production of the 2018 Marketing Analytics Conference (MAC).

Lead, Collaborate, Execute

Data-Driven Marketing requires both strategical vision and tactical mastery. Senior leaders including Chief Marketing Officers, Chief Data Officers, and Chief Information Officers must prioritize data collection, analysis and responsiveness to drive consumer acquisition and retention and to build the best possible customer experience. In turn, execution of this strategical vision requires frontline tactical and technical mastery.

At MAC 2018, keynotes by C-Suite executives combined with detailed case studies and collaborative problem-solving sessions will provide you with the tools you need to establish or improve upon a truly data-driven approach to your organization’s marketing.

Among the topics that DMA and Momentum will explore for the 2018 MAC include:

  • Multivariate Testing for Offline Channels
  • Analytics as the Key to Strategical Simplicity
  • A Cloud-Based, Open Source Approach to Integrating Data into your Corporate Culture
  • Machine Learning Strategies for Segmentation
  • Bringing together bottoms up and tops down analytics to optimize Marketing
  • Lifetime Value Modeling

The 2018 program is currently under development. To stay apprised of event updates, visit or contact

About the Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.   Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.  DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.

About Momentum

Momentum believes in committing our people, capital and ideas to developing, growing and innovating sustainable event experiences across multiple audiences and industries. We are proud to work with thousands of leading companies, media outlets, trade associations and academic institutions including the Wharton School of the University of Pennsylvania. For more information, visit us online at


Mike Uehlein, 202-861-2441 or

Rob Candiano, 516-426-0506 or