Track Sessions 3
Track A – Recommendations for Measuring Marketing in a Cookieless Future
Marketers in 2019 are faced with unprecedented threats including ITP, GDPR, and Walled Garden Changes; however, they are also presented with new opportunities such as Logged In Inventory, More Paid Channel T/C Options, ADH, and Cheaper Automation. In this session, Luke Mortensen, who leads the Global Marketing ROI team at PayPal, will itemize the key developments in the marketing measurement space to marketing ROI evaluation, both threats, and opportunities, as well as offer how large companies might interpret these events. Hear recommendations on top response strategies to address these developments as soon as you return to your office.
- Luke Mortensen, Director of Marketing Analytics, Global ROI and Americas, PayPal
Track B – Marketing in the Era of Subscription Economy
With the new technologies and changing customer demands, we have moved from an ownership economy to an experience & share economy. Companies are changing their business models from selling products to servicing and creating experiential business models. The presentation will focus on the rise of the subscription economy, some global examples to subscription-based models, and some of the projects which are focused on improving the customer experience at Vestel.
- Tunc Berkman, Chief Marketing Officer, Vestel