Charlotte Mason, Marketing Department Head, Terry School of Business, UGA
Vincent Yates, Chief Data Scientist, GE Digital
Breakout Groups: How can Marketers best capitalize on AI?
General Session Room
What can you learn in 20 minutes? Three speakers will attempt to dissect persistently recurring marketing analytics topics via intensive twenty-minute presentations that will leave you ignited with interest and ready to keep the conversations going well right through the break.
Measurement and Sales/Marketing Alignment
Jennifer Brett, Senior Lead, Americas Insights, Linkedin
Lifetime Value Modeling
Michael Tich, Head of Growth, SEO, SEM, Marketing, iCracked
A New Approach to CRM: Drop the Detractors, Pursue the Passives