I have often been asked, “How do you know what data and metrics you should be assessing?” There is no one right answer to this question. It depends…on your objectives. A customer journey should be…
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Entries by momentumevents
Five years ago, Charles Duhigg published an article in the NY Times Magazine about How Companies Learn Your Secrets which featured Target’s success analyzing shopping behavior in order to learn things such as whether or not a particular “guest” is pregnant.
NEW YORK, NY, November 19, 2015 – The Direct Marketing Association (DMA) is pleased to announce that it has selected Momentum as its programming and event partner for the production of the 2016 Marketing Analytics Conference (MAC). “This new partnership will bring forward leading-edge knowledge and insights to marketing analysts and data scientists, building upon […]