Lyft Director of Data Science & Marketing; Getting Measurement of Marketing Spend Right!

The following is a guest blog post from Ernan Roman,…

LinkedIn Insights Lead Shares 3 Tips for (Finally) Achieving Sales and Marketing Alignment

The following is a guest blog post from Ernan Roman,…

How to Use Data to Enhance the Customer Experience and Drive Revenues

I have often been asked, “How do you know what data and metrics you should be assessing?” There is no one right answer to this question. It depends…on your objectives. A customer journey should be…

What’s the New “Target Pregnancy Story”?

Five years ago, Charles Duhigg published an article in the NY Times Magazine about How Companies Learn Your Secrets which featured Target’s success analyzing shopping behavior in order to learn things such as whether or not a particular “guest” is pregnant.