NEW YORK, NY, November 19, 2015 –
The Direct Marketing Association (DMA) is pleased to announce that it has selected Momentum as its programming and event partner for the production of the 2016 Marketing Analytics Conference (MAC).
“This new partnership will bring forward leading-edge knowledge and insights to marketing analysts and data scientists, building upon the successes of DMA’s live events and conferences,” DMA SVP of CRM, Membership and Education Neil O’Keefe said in announcing the partnership. “Combining DMA’s vibrant marketing analytics community and expertise in data science with Momentum’s exceptional audience cultivation and event creation and execution empowers DMA to provide our members and the marketplace with a high value networking, learning and professional development experience.”
Connecting the dots between data and analytics to improve marketing outcomes
Marketers face a critical gap today between the abundance of available marketing and consumer data and the ability to leverage it effectively and efficiently to grow sales through improved targeting, campaign creatives and channel synchronicity. Illustrating this point, a recent eMarketer survey found only 10 percent of responding marketers stated their messaging, execution and delivery were aligned across touchpoints. The DMA–Momentum partnership aims directly at this challenge by convening top marketing leaders and solutions like those that have presented at 2015 DMA events and who are mastering analytics – such as Warby Parker, IBM, Travel Advisor, YouTube, Facebook and SAP – and engaging them in developing the 2016 MAC programming.
“DMA’s Marketing Analytics Community of nearly 500 members, who represent among the top analytics professionals in the marketing ecosystem, also will be shaping our 2016 MAC sessions and identifying our speaker lineup,” said O’Keefe. “Who better than the best of marketing’s data scientists to curate a networking and learning event for marketing analysts?”
O’Keefe also pointed to the event’s value for CMOs and their leadership teams as they seek to increase their organizations’ analytic prowess and proficiencies. “DMA members are telling us that marketing analytics are a priority for their work,” added O’Keefe, pointing to a study by Duke University which found CMOs plan a 65 percent increase in analytics spending over the next three years.
Among the topics that that DMA and Momentum will explore for the 2016 MAC include:
- Competing on marketing data for higher brand engagement
- Balancing the art and science in marketing and information
- Building advanced analytics capabilities
- Connecting with customers using real-time analytics
- Exploring big-data, small-data, and now “thick-data”
- Reshaping brands through information platforms
DMA’s partner in production for the 2016 Marketing Analytics Conference, Momentum has developed and conducted over 120 industry-focused, business-themed events for such top tier brand partners as The Wharton School, Fortune, Pivot and more. Built upon the mantra that every event should foster a collaborative, cutting-edge approach that will facilitate network building while learning, Momentum is highly ranked for its ability to deliver meaningful networking and valuable panel discussions and workshops.
Prior marketing focused events that Momentum has produced include:
The 2nd Annual Retail and Consumer Goods Summit
Featured Speakers included:
- Ann Mukherjee, President, Pepsico Global Snacks Group
- Ken Hicks, Chairman, Foot Locker
The Pivot Conference – focusing on the pace of transformation in a social and digital world
Featured Speakers included:
- Amy Emmerich, EVP Programming, Refinery29
- Tony Heredia, VP Corporate Social Responsibility, Target
About the Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides marketers with INNOVATION that accelerates business growth, EDUCATION that develops talent and ensures compliance with ethical and best practices, and ADVOCACY that advances policies which support innovation in marketing.
Momentum believes in committing our people, capital and ideas to developing, growing and innovating sustainable event experiences across multiple audiences and industries. We are proud to work with thousands of leading companies, media outlets, trade associations and academic institutions including the Wharton School of the University of Pennsylvania. For more information, visit us online at www.momentumevents.com.
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