Marketing Analytics: The 21st Century Landscape
Data has been collected and analyzed long before terms like Big Data, Predictive Modeling, and Cyber Security entered common usage. That being said the 21st Century data and analytics landscape reflects our increasingly connected world. As customers share more of their personal information and allow technology a more interactive role in their lives they expect their favorite brands to use that data to provide a more personalized experience. During this conversation learn the large-scale challenges posed by the current Data landscape and the as yet untapped opportunities to take insights and turn them into valuable actions.
Ramesh Rajagopalan, Director, Business Analytics, McCombs School of Business, UT Austin