May 16, 2018


It’s the hottest word in business right now, but every brand innovation demands investment of money, time, and/or human resources. Therefore, senior leadership often hesitates to embark on innovative transformation because they cannot determine a clear Return on Investment. Innovation however, benefits the enterprise in ways that defy typical ROI analysis. At MAC ROI, speakers will explore not Return on Investment, but Return on Innovation, a more difficult to quantify but undeniably necessary approach to determining and implementing the right innovations for your organization.